Mr David Hansson
New Business Developer at ETP
Join us for a conversation about the opportunities of electrification, market developments and the applications he dreams of converting.
At the end of August, David Hansson took up the role of Business Developer at ETP. With experience from Northvolt, Parker Hannifin and Danfoss, he brings with him in-depth expertise in both electrification and hydraulics. The role is a central part of ETP's growth strategy and vision to contribute to the green transition through the electrification of mobile applications.
We asked David three questions. Join us for a conversation about the possibilities of electrification, market developments and the applications he dreams of transforming.
The transition to electrification is a major technological shift for machine manufacturers, but what advantages await those who take the plunge?
– As I see it, it is ultimately about future-proofing your business and position in the market. Legislation is becoming increasingly strict in many countries, and with the EU and Sweden's ambitious climate targets, it will be difficult to compete with fossil fuel-powered alternatives in the future. Sustainability is already a central part of public procurement, and more and more private actors are demanding reduced emissions. For those who are one step ahead, there are business opportunities and, at the same time, they are well prepared to meet any new legislation.
– For the end user, the benefits are perhaps even clearer. Lower noise levels and reduced emissions create a significantly better and safer working environment. Added to this are greatly reduced emissions. Many users are also pleasantly surprised by the low operating costs, where high energy efficiency, lower energy costs and reduced service requirements contribute to a total cost that is often lower than for fossil fuel-powered alternatives.
About David:
Civil engineer specialising in mechanical engineering and mechatronics from Linköping University. David most recently held the position of Business Developer at Northvolt, where his focus was on the conversion of off-highway machines. Prior to that, he worked on the development of hydraulic solutions at Parker Hannifin and Danfoss. David lives in Stockholm with his partner and two-year-old son.
I am really looking forward to tackling our customers' technical challenges and transforming them into new business opportunities and concrete steps towards reducing emissions.
David Hansson
Business Developer ETP
What type of machines do you think will be introduced over the next five years?
Historically, machines that work indoors have been ahead, but over the next five years, I think there will be a lot happening with machines that operate outdoors, especially in urban environments. If I had to highlight one industry, it would be construction and contracting, where high-voltage technology makes it possible to electrify even the larger machines. One challenge for electric construction machinery is the ability to charge, as this requires an extensive infrastructure and high power, which can be both costly and time-consuming. But we are already seeing companies coming up with creative solutions to this, such as portable charging stations. If Sweden is to achieve its climate goals, the construction industry is a key sector, and here there are both strong ambitions and clear sustainability requirements from major clients. The combination of regulatory requirements and increased demand from customers makes me believe in a rapid transition in the construction and civil engineering sectors in particular.
Do you have a dream project?
– It must be to convert machines used in forestry. Forestry is an industry that has long been considered difficult to electrify, largely due to a lack of infrastructure, but with the rapid technological developments we are seeing today, I don't think it's that far off. Sweden has a large forestry industry, and if it were powered to a greater extent by electrified applications, we would see significant environmental benefits. And that is precisely what drives me: to make a real difference in the green transition.
Get in touch with ETP
With nearly 50 years of experience developing solutions for mobile machinery, we understand what it takes to succeed. Partnering with ETP makes the transition easier – and the solution better. Contact or follow us to find out more.
